【藏品资讯】2010年《星战》包装设计揭晓

August

（2010 Star Wars Packaging Revealed）

2010年1月13日

翻译：August
校对：虫子

Collectors and consumers of Star Wars merchandise will discover a new look across all product lines this fall -- a striking "Clone and Sky" design that delivers a fresh, stylized look capturing the spirit of the Star Wars saga. Bill Concannon, principal at packaging design firm PILOT, answered a few questions about the new look, which is scheduled to start hitting store shelves on August 1, 2010:
今秋，《星战》商品的收藏者和消费者会发现，全部生产线都将换上新式外观——“克隆人与天空”的清新风格设计，它引人注目并蕴涵着《星战》传奇的精神。Bill Concannon是包装设计公司PILOT的负责人，他回答了有关这个新外观的几个问题，该设计预计于2010年8月1日开始冲击商场货架。

The new "Clone and Sky" banner packaging is stunning -- very evocative of a World War II-style propaganda poster. Can you describe how this design came to be?
新的“克隆人与天空”的广告包装令人惊艳——很容易让人想起一幅二战风格的宣传海报。你能描述一下如何想出这个设计的吗？

At PILOT, we start every project with a "deep dive" into the story as we look for inspiration. For the 2010 Star Wars brand packaging style guide, the "Clone and Sky" concept first began at PILOT with a very tight crop into the eyes of Anakin Skywalker looking off into the distance. This concept evolved as we began to discuss other characters that we felt, in discussion with Lucasfilm, could best represent the 2010 Clone Wars brand look. The idea of having Rex as the face of the Star Wars brand in 2010 quickly rose to the top.
在PILOT，每个项目开始时我们都对故事进行“深度挖掘”以寻找灵感。对于2010年度星战品牌包装类型指南，PILOT的“克隆人和天空”概念始于用一个狭窄的画面剪裁出阿纳金凝视远方的双眼。在我们开始与卢卡斯影业讨论其他可能最好地呈现2010年《克隆人战争》品牌外观的角色时，这个概念有了演变。让雷克斯作为2010年《星战》品牌代言的点子迅速浮出水面。

Rex is a strong, courageous character who is clearly one of the heroes of The Clone Wars. However, we were reluctant to use Rex because a very powerful attribute to our initial concept was the ability to look into the character's eyes, and Rex's helmet took away the emotional connection of eye contact. Recognizing this void and understanding the need to bring emotion and intensity back into the artwork, PILOT co-founder Chris Ford digitally painted an incredibly strong visual element with the ominous "blue sky", giving the effect that you are on the frontlines in the Clone Wars.
雷克斯是一个坚强，勇敢的角色，无疑是《克隆人战争》中的英雄之一。不过，对于使用雷克斯我们还是有些勉强，因为我们的初始概念里有一个特质十分震撼人心，即能直视人物的双眼，而雷克斯的头盔隔绝了视线交流的情感联系。PILOT的联合创始人Chris Ford意识到了这一缺失，也了解到需要将强烈的情感带回作品中去，他用数字方式创作了一幅包含强烈视觉元素的不祥“蓝天”绘画，为你营造出一种身处“克隆人战争”前线的印象。

One of the most interesting features of the new design is the cloud background -- a refreshing choice for product packaging designed to sell a space saga.
新设计里一个最有趣的特征就是云层背景——要销售太空传奇的相关商品，选择这个包装设计令人耳目一新。

From a PILOT perspective, it is imperative that we have the packaging look and feel like the show. For 2010, the foreboding blue sky came to symbolize both the war taking place as well as foreshadow the gloomy future for the Republic. Additionally, we were cognizant that the Clone Wars battles take place in parts of the galaxy that have earthly skies. Similarly to other signature Star Wars icons, it seemed natural that the environment (in this case the blue sky) should be a key element to help represent the 2010 Star Wars brand.
PILOT的观点中的关键一点，就是让包装与剧集的外观和感觉接近。对2010年来说，凶兆般的蓝天既标志着战争正在进行，也暗示了共和国黑暗的未来。此外，我们认识到克隆人战争的战斗发生在银河系一部分有着地球般天空的地方。和其他有鲜明特色的星战标志类似，要帮助描绘2010年的《星战》品牌，环境（在此为蓝天）自然应当成为标志着2010年的《星战》品牌的一个关键元素。

What impression do you hope to leave with consumers of Star Wars products with the new line look?
你希望新系列外观能给《星战》产品的消费者留下什么样的印象？

The intensely cinematic visuals and sound of the new Clone Wars episodes provided a springboard of inspiration for PILOT. The characters, art and story are incredibly engaging and unlike any other story out there! PILOT's motivation was to create brand packaging elements that did justice to the hard work, creativity, inspiration and craftsmanship that Lucasfilm delivered in the series.
《克隆人战争》新剧集里强烈的电影化的视听效果，给PILOT提供了一个灵感的跳板。人物，艺术设计和故事都极端引人，和其他任何故事都不一样！PILOT的动机就是要创作出一种品牌包装元素，能够公正地反映出卢卡斯影业在这个系列中体现出来的辛勤工作，创造力，灵感以及精湛技术。

Could you briefly discuss the design for the action figure cardbacks?
你能简短讨论一下为可动人偶背卡所做的设计吗？

The creation of the action figure card backs is always the most enjoyable part of the design process, simply because they have such a special place in everyone's heart. Alternately, it is a bit of a double-edged sword for PILOT because it heightens the level of criticism that will inevitably be received. Many feel that past action figure card backs have been too clever or custom. However, one thing is certain: everyone loves the characters and the fantastic artwork that represents them. Keeping all this in mind, PILOT wanted to create a shape and design that was more simple than in year's past, but still unique. By keeping the design simple, PILOT was able to maximize the canvas area of the card to show more character art. For the 2010 Star Wars action figure card backs, you will see a large area, top to bottom, fully dedicated to the Star Wars characters that we love. We hope that you enjoy!
可动人偶背卡的创作始终是设计过程中最有乐趣的部分，就是因为它们在每个人的心中有着一个如此特殊的地位。相对地，对于PILOT来说，这也有点象一把双刃剑，因为批评不可避免，而这无疑会加重批评的程度。许多人觉得，过去的活动人偶卡底图片不是太取巧就是太守旧。不过有一点是肯定的：那就是所有人都爱那些角色和把他们描绘出来的优美画作。牢记住这些，PILOT想创作出一种比过去数年中更简单，但仍然独特的外形设计。靠着保持设计简单这一点，PILOT可以最大限度地利用背卡画面，以展示更多的人物艺术形象。对2010年《星战》可动人偶背卡而言，你会看见一大片画面，从顶到底，完全贡献给我们所热爱的《星战》人物。我们希望你们能喜欢！

For more information on PILOT, please visit their website at creativepilot.com .
要了解更多PILOT的信息，请参观他们的官方网页creativepilot.com。

“克隆人与天空”设计的概念草图

出处：http://www.starwars.com/vault/collecting/news20100113.html